The Only Way is Granite
Web Design, Social Media & SEO for Local Granite Supplier.
Project Overview
Coming into the peak season of the year, our client wanted to increase visibility across both search and social media platforms. Historically, they had relied on direct website enquiries and referral business, so this represented a new opportunity to expand reach and generate consistent inbound leads.
The goal was to enhance their online presence – boosting organic performance, improving conversion rates, and introducing paid social campaigns to drive direct quote requests.
Project Highlight
- 673% Increase in Organic Traffic
- 367% Increase in Conversions
- 47 Keywords on Page 1 of Google
- 205 Qualified Leads Generated via Meta Ads
- Cost Per Quote Request: £195 (vs. £300 goal)
- Revamped Online Presence
Challange
The Only Way Is Granite is a strong name within the granite and quartz trade across Essex. However, their online presence didn’t reflect their reputation or craftsmanship. They wanted to attract a higher volume of visitors to their website while maintaining the premium look and feel of their brand.
Additionally, social media had been an untapped channel for them — previously relying solely on referrals and direct website traffic. The challenge was to leverage both SEO and paid social to create a balanced, multi-channel flow of high-quality leads.
Solution
We began with in-depth keyword research to uncover the search terms most likely to drive qualified traffic and conversions. From there, we developed a local SEO strategy focused on priority regions and built a conversion-optimised website with clear user journeys and friction-free enquiry capture.
To complement this, we launched a Meta Ads campaign showcasing compelling video and image assets of their latest kitchen installations. These adverts were curated to engage audiences, demonstrate craftsmanship, and lead directly to quote requests.
The result was a complete digital ecosystem: SEO driving consistent organic growth, while paid social amplified visibility and accelerated enquiries during key seasonal promotions.
Visual Results
Bird have been a pleasure to work with and have exceeded my expectations in terms of the amount of searches we are now visible for on Google! Well done boys keep it up!
Nick Garwood OwnerThe Results
View WebsiteThe Only Way Is Granite now dominates the SERPs for its most competitive keywords, outranking local competitors and driving record-breaking organic traffic.
Their Meta Ads campaigns generated 205 qualified leads at a £195 cost per quote request, outperforming the target of £300. Combined with a 673% organic traffic increase and a 367% uplift in conversions, the brand now benefits from sustained growth across multiple channels.
